frnk. — outbound, done frankly

Qualified calls on your calendar.
Or you don't pay.

frnk. is an AI operating system for outreach — B2B, B2C, and M&A. We run your LinkedIn and email in one inbox, filter out the noise, and put only pre-qualified conversations on your calendar. Human-approved. No spam. No fluff.

  • B2B outbound
  • B2C outreach
  • M&A sourcing
  • Inbound triage
  • Custom workflows
  • CRM integrations
Outreach became spam because everyone treated it like a numbers game.

We think that's backwards. A message — to a founder, a homeowner, or a business owner ready to sell — should sound like a person wrote it. Because a person did, or at least approved it before it went anywhere near your prospect.

frnk. is what happens when you build the whole outreach stack around that idea. AI does the research, the drafting, the routing, the reporting. Humans keep the final say on every message. Whether you're running B2B pipeline, B2C acquisition, or sourcing acquisition targets — the same operating system runs underneath.

Tech with manners. That's the whole thing.

01 — the problem

Most outbound is either loud, lazy, or lying.

  1. / 01
    Templates that scream template.

    "Hey {{first_name}}, I noticed you're the {{title}} at {{company}}." Prospects mute. Domains burn. Your brand takes the hit.

  2. / 02
    An inbox full of the wrong people.

    Recruiters, solicitors, tire-kickers, wrong-title contacts. Real ICP replies get buried. The good ones go cold before anyone answers.

  3. / 03
    SDR agencies with no accountability.

    You pay for "activity." You get inbox chaos and a Slack of screenshots. Nobody can tell you which reply is real and which was auto-sent.

  4. / 04
    AI that hallucinates your own product.

    Cold tools that "personalize" by making things up. Your prospects notice. Your reputation notices faster.

02 — the system

Five moves. Nothing fancy. Everything accountable.

/ 01 — Define

Your buy box, in writing.

Client knowledge base — sender identity, ICP, exclusions, industry language, offer, CTA rules. Single source of truth for every agent and human on the account.

/ 02 — Source

Real prospects, real research.

Apollo, LinkedIn, Sales Navigator, event sponsor lists — enriched with live account research so every message references something true.

/ 03 — Send

LinkedIn plus email. One inbox.

Warmed domains, sequenced touches, connection requests, follow-ups. Every reply lands in one place. Every draft waits for a human before it sends.

/ 05 — Close

Booked calls, with a dossier.

Ten minutes before every meeting, you get a full prep dossier — company, buyer, trigger, angle. Walk in ready. Weekly reporting keeps everyone honest.

03 — five ways to work with us

Run by us, run by you, or built to your spec.

/ Acquisition entrepreneurs

M&A sourcing

Custom engagement

For acquisition entrepreneurs, search funds, and holding companies. Proprietary deal flow — sellers who aren't on a broker list, matched to your thesis.

  • Thesis-driven sourcing plan
  • Owner-operator outreach at scale
  • Signed NDAs & qualified conversations
  • LOI-ready deal packets
Talk to us
/ Self-serve

frnk. platform

Monthly · no minimum

The same operating system we run for clients — for teams who want to drive it themselves. Outbound sequences, inbound triage, unified inbox, AI-drafted replies with human approval, reporting.

  • Unified LinkedIn + email inbox
  • Inbound triage: ICP vs. noise
  • AI reply drafts, human approval
  • Warmup, limits, health score
  • Slack + Notion + HubSpot hooks
Start free trial
/ Build-outs

Custom outreach workflows

Fixed-scope engagement

For teams who want to manage outreach themselves — but need someone to architect it. We build the sequences, the branching logic, the reply routing, and the guardrails around your existing tools.

  • Discovery + ICP mapping
  • Multi-channel sequence design
  • Reply-routing & escalation logic
  • Team training & SOPs
  • 30-day post-launch support
Scope a build
/ Integrations

Custom CRM integrations

Project or retainer

Your CRM should mirror what actually happens in the inbox. We wire frnk. — or your existing outreach stack — into HubSpot, Salesforce, Pipedrive, Attio, GoHighLevel, or a custom system. Two-way sync, clean data, no duplicate contacts.

  • Two-way sync: contacts, activities, notes
  • Deduplication & enrichment logic
  • Custom fields & pipeline stages
  • Slack + Notion + calendar hooks
  • Ongoing maintenance available
Scope an integration
"Zero to closed deal in 60 days." They rebuilt our outbound end to end. The first booked call was the wrong fit — the second one signed.
Sarah Chen · CEO · TechFlow Solutions
04 — the honest answers

Questions you'd ask over coffee.

Is this just another SDR agency?

No. Agencies bill for activity. We bill for booked, qualified calls — and if we miss, you don't pay the retainer. The whole system runs on our operating platform, so you see every message, every reply, every dossier in one place.

Do you use AI to write the messages?

Yes — and a human approves every one before it sends. AI does the research, drafts the first version, and keeps the tone consistent. A trained operator has final say. That's how we get personalization at scale without the AI-slop tell.

How do you handle the inbound side?

Every reply that lands — LinkedIn or email — gets classified in real time. Recruiters, solicitors, wrong-title contacts, out-of-office, and general noise get filtered out or auto-dismissed. Anything that looks like a real ICP reply gets a drafted response in your voice, waiting for a human to approve before it goes out.

What if I already have an in-house team?

Put them on the frnk. platform. Same inbox, same drafting layer, same reporting — just driven by your people. You keep the leverage; we keep the software honest.

How fast can we start?

Kickoff call in this week or next. Domain warmup and ICP build in week one. First campaigns live in week two. First qualified calls typically inside 60 days — some clients see calls in 3–4 weeks.

What industries and audiences do you work with?

B2B, B2C, and M&A. On the B2B side: SaaS, services, agencies, financial services, and anyone selling into founders, operators, or executives. B2C: high-consideration purchases where a personal message actually moves the needle — real estate, wealth, coaching, premium services. M&A: owner-operator outreach for acquisition entrepreneurs, search funds, and holding companies.

Can you build workflows in tools we already use?

Yes. If your team wants to run outreach in-house, we architect the whole system inside your existing stack — sequences, branching logic, reply routing, escalations, SOPs. We also wire your CRM (HubSpot, Salesforce, Pipedrive, Attio, GoHighLevel, custom) into whatever outreach tools you're using so the data stays clean and two-way.

What does "you don't pay" actually mean?

We commit to a specific volume of qualified booked calls per month, defined in the SOW. If we miss it two months running with no exogenous cause, your retainer for that period is credited. We've written this contract many times. We'll walk you through the specifics on the call.

06 — contact us

Prefer email? Say hi.

If a call feels like too much, or you just want to ask a quick question, we're at the address on the right. Real humans read every message.

/ email hello@frnk.ai

We reply within one business day. Usually same day.

05 — book a call
Let's be frank about your pipeline.

Thirty minutes. No pitch deck. We'll pressure-test your ICP, look at your current outreach, and tell you straight whether we can help — or who should.

Book the 30-min call
Free · No obligation · Same-week availability